INTERACTIVE DIGITAL MARKETING IN IMPROVING CUSTOMER SATISFACTION IN ISLAMIC EDUCATION INSTITUTIONS IN MAN 1 BLITAR

Abstract

This research is motivated by the interaction of Digital marketing in Improving Customer Satisfaction in Islamic Educational Institutions. Which has an essential and strategic role in the survival of an educational institution, especially Islamic educational institutions; educational marketing interactions must start from the needs and desires of consumers and the needs and desires of the community.

This research focuses on How Interactive Digital Marketing is Increasing Customer Satisfaction in Islamic Education Institutions at MAN 1 Blitar.

This study uses a qualitative approach, a type of multi-site design study. Data collection techniques used in-depth interviews, role observations, and documentation. Checking Data Validity Criteria for the degree of trust, Criteria for transferability, Criteria for dependence, and Criteria for certainty.

The results of this study are Interactive Digital, namely using communication media with customers through familiar social media and websites, providing direct opportunities for customers to submit criticisms and suggestions, and handling any complaints submitted.